Our Vision, Our Mission, and 12 Values

          To always be THE American standard for seasonings in your healthy kitchen.

          To be recognized by the health conscious American consumer, possessing discriminating taste, as the source of the best QUALITY, the best TASTE and the best VALUE in seasonings.

          QUALITY:  We are committed to using the finest ingredients from the most reliable suppliers in the country.  The quality of our blends shines through because we DO NOT add MSG, flavor enhancers, preservatives, gluten, salt, sugar or additives.  Your health is our concern!

          TASTE:  We are committed to producing the finest, freshest and the most balanced herb and spice blends available.  We are proud to provide our products with NO MSG, NO flavor enhancers or artificial flavorings (which mask the true natural flavor of the seasonings and are unnecessary when using high quality ingredients), NO preservatives, NO sugar and NO gluten.  All of our blends originate from a rigorous creative process that includes a highly skilled taste panel to insure we have the best ratio and the optimum taste.

          VALUE:  We are committed to providing you, our valued customer, with the best value for your money by combining the finest blends with the freshest ingredients.  You are not paying for dilutive additives like salt, sugar, MSG, flavor enhancers or preservatives.  You are receiving 100% pure seasonings!


  1. TRUST:  We recognize that we must continually earn our customer’s confidence; therefore we pledge to handle all orders, projects and situations with complete honesty and integrity.
  2. POSITIVE ATTITUDE:  We are always optimistic and open to creative ideas and/or constructive criticism from our customers and fellow team members.
  3. CONSCIENTIOUSNESS:  From the smallest details to the largest projects, we strive for excellence in all that we do.
  4. GREAT CUSTOMER SERVICE:  We strive to offer our customers the best and fastest service possible.  We treat our customers like we would like to be treated.
  5. HONESTY & INTEGRITY:  This is our guiding principle!  We stand behind all of our products and services.
  6. CONFIDENTIALITY:  Our customers can feel secure in knowing our team will keep all formulas and information in the strictest of confidence.
  7. DEPENDABILITY: Our team expects everyone to be trustworthy, reliable and perform their best each and every day.
  8. CAN-DO ATTITUDE:  No problem exists without a solution.  We recognize that solutions often hide behind possibilities.  Therefore, we are open to all possibilities and don’t dismiss them until thoroughly considered.  Nothing is too difficult to achieve with enough time and resources!
  9. TAKE PRIDE IN WHAT WE DO:  We take time to feel good about ourselves and our accomplishments!
  10. CREATIVITY:  We are open to new ideas from our team members because we take personal responsibility for searching, learning and educating ourselves on new trends, products and services.
  11. COMMUNITY MINDED:  We believe in sharing our time and our products with our community to express our appreciation and gratitude.
  12. SUCCESS:  Our “recipe” for success comes from serving our customers by abiding by our values and producing the finest products for the American consumer with our knowledgeable team!